Reading Suggestions: Globalization
John Yunker, "Beyond Borders. Web Globalization Strategies", Indianapolis, New Riders, 2003.
A text of great use for companies in tackling the hidden pitfalls of globalization. The author explains how to build a website which can effectively communicate with the important markets for your product/service (following the old, though still valid, adage, "think global, act local").
For more information, see specific site.
Useful for: entrepreneurs seeking to better understand how to lead their companies towards growth on foreign markets.
Donald A. DePalma, "Business Without Borders. A Strategic Guide to Global Marketing", New York, John Wiley & Sons, 2002.
A guide written for companies to help them compete and prosper in the globalization era, especially through what the author calls the 'Eighth Continent' (namely the Internet).
Useful for: acquiring a better understanding of the world online, in order to exploit it to one's advantage.
Giuliano da Empoli, "Overdose. La società dell'informazione eccessiva" [The Excessively Informed Society], Venezia, Marsilio, 2002.
We are the victims of an ever-growing gulf between the information we are expected to absorb, and the information we actually manage to absorb. But victims too of the fear of being cut off from the world if, for a few hours, we do not have access to e-mail. This pocket-size companion offers a clear and aware analysis of important issues, without creating the false illusion of being able to provide solutions.
Useful for: those afraid of being disconnected!
David M. Levy, "Scrolling Forward. Making Sense of Documents in the Digital Age", New York, Arcade Publishing, 2001.
The timely arrival of this book coincides with an age where the analogical is being transformed into the digital, leaving us in a grey area, where understanding what is going on around us is incredibly difficult, but at the same time indispensable. ‘What is a document?’ asks the author, without, however, finding an answer.
Useful for: those who work with words, but have decided to take a moment out to reflect on the meaning of their work.